Selection criteria of Lebanese consumers in the global snack food industry : country of origin perceptions
Year of publication: |
2010
|
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Authors: | Zbib, Imad J. ; Wooldridge, Barbara R. ; Ahmed, Zafar U. ; Benlian, Sarkis |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 2/3, p. 139-156
|
Subject: | Konsumgütermarketing | Consumer goods marketing | Convenience Food | Convenience food | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Libanon | Lebanon |
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