The selection of an entry mode strategy into foreign markets under conditions of environmental uncertainty : a new approach to the market analysis using a spreadsheet to process quantitative fuzzy data
E. López ...
| Year of publication: |
1996
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|---|---|
| Authors: | López González, Enrique ; Mieres Fuertes, José Ramón ; Mendaña Cuervo, Cristina ; Rodríguez Fernández, Miguel Angel |
| Published in: |
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy. - Reus, ISSN 1136-0593, ZDB-ID 20972210. - Vol. 1.1996, 1, p. 93-118
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| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009905763