Selection of celebrity endorsers: A case approach to developing an endorser selection process model
| Year of publication: |
2013
|
|---|---|
| Authors: | Hollensen, Svend ; Schimmelpfennig, Christian |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 1 (25.1.), p. 88-102
|