Selective demarketing : a value destruction approach
Jillian Dawes Farquhar
| Year of publication: |
2014
|
|---|---|
| Authors: | Farquhar, Jillian Dawes |
| Published in: |
Demarketing. - London : Routledge, ISBN 978-0-415-81647-2. - 2014, p. 117-137
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010203264