Selectively emotional : how smartphone use changes user-generated content
Shiri Melumad, J. Jeffrey Inman, and Michel Tuan Pham
| Year of publication: |
2019
|
|---|---|
| Authors: | Melumad, Shiri ; Inman, J. Jeffrey ; Pham, Michel T. |
| Subject: | affect | emotion | mobile marketing | natural language processing | social media | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Emotion | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Kundenintegration | Customer integration | Web 2.0-Technologien | Web 2.0 technologies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718815429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177328