Self-brand connection with service brands : examining relationships with performance satisfaction, perceived value, and brand relationship quality
Abhishek Dwivedi
| Year of publication: |
2014
|
|---|---|
| Authors: | Dwivedi, Abhishek |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 1, p. 37-53
|
| Subject: | self-brand connection | satisfaction | value | relationship quality | services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty | Arbeitszufriedenheit | Job satisfaction | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346096