Self-brand connections: The role of attitude strength and autobiographical memory primes
| Year of publication: |
2008
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|---|---|
| Authors: | Moore, David J. ; Homer, Pamela Miles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 7, p. 707-715
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