Self-brand connections : the role of attitude strength and autobiographical memory primes
David J. Moore; Pamela Miles Homer
| Year of publication: |
2008
|
|---|---|
| Authors: | Moore, David J. ; Homer, Pamela Miles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 7, p. 707-714
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| Subject: | Markenführung | Brand management | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003709472