Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker, Bo Li, and James J. Zhang
| Year of publication: |
2020
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|---|---|
| Authors: | Wang, Jerred Junqi ; Braunstein-Minkove, Jessica R. ; Baker, Thomas A., III. ; Li, Bo ; Zhang, James J. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 1, p. 47-61
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| Subject: | self-branding | desired self-image | team fanship | National Football League | Arbeitsgruppe | Team | Fußball | Football | Markenführung | Brand management | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Ballsport | Ball game | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.291.032020.04 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012597288