Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Douglas R. Ewing, Chris T. Allen
| Year of publication: |
October 2017
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|---|---|
| Authors: | Ewing, Douglas R. ; Allen, Chris T. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 405-422
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| Subject: | role-idendity | identity cultivation | symbolic self-completion | branding meaning | brand resonance | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Studierende | Students | Markenartikel | Brand | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-017-0047-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799025