Self-construal and regulatory focus influences on persuasion: The moderating role of perceived risk
| Year of publication: |
2012
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|---|---|
| Authors: | Lin, Ying-Ching ; Chang, Chiu-chi Angela ; Lin, Yu-Fang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 8, p. 1152-1160
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