Self-control and touch : when does direct versus indirect touch increase hedonic evaluations and consumption of food
Adriana V. Madzharov
| Year of publication: |
2019
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|---|---|
| Authors: | Madzharov, Adriana V. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 170-185
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| Subject: | Food consumption | Haptics | Retail consumer behavior | Sensory marketing | Tactile input | Touch | Konsumentenverhalten | Consumer behaviour | Lebensmittelkonsum | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2019.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012154087