Self-control and touch : when does direct versus indirect touch increase hedonic evaluations and consumption of food
Adriana V. Madzharov
| Year of publication: |
2019
|
|---|---|
| Authors: | Madzharov, Adriana V. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 95.2019, 4, p. 170-185
|
| Subject: | Food consumption | Haptics | Retail consumer behavior | Sensory marketing | Tactile input | Touch |
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