Self-donations and charitable contributions in online crowdfunding : an empirical analysis
Zhuping Liu, Qiang Gao, and Raghunath Singh Rao
| Year of publication: |
2025
|
|---|---|
| Authors: | Liu, Zhuping ; Gao, Qiang ; Rao, Raghunath Singh |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 1, p. 117-134
|
| Subject: | signaling | charity | crowdfunding | self-donations | nonprofit marketing | Fundraising | Crowdfunding | Wohltätigkeit | Charity | Nonprofit-Organisation | Nonprofit organization | Gemeinnützige Organisation | Charitable organization | Nonprofit-Marketing | Nonprofit marketing | Social Web | Social web | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241260687 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374155