Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Sun Joo Ahn and Jeremy N. Bailenson
| Year of publication: |
2011
|
|---|---|
| Authors: | Ahn, Sun Joo ; Bailenson, Jeremy N. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 2, p. 93-106
|
| Subject: | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241272