Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Shuhua Zhou, Fei Xue and Peiqin Zhou
| Year of publication: |
2002
|
|---|---|
| Authors: | Zhou, Shuhua ; Xue, Fei ; Zhou, Peiqin |
| Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 243-261
|
| Subject: | Studierende | Students | China | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785333