Self-extension, brand community, and user innovation
Yun Mi Antorini and Albert M. Muñiz
| Year of publication: |
2013
|
|---|---|
| Authors: | Antorini, Yun Mi ; Muñiz, Albert M. |
| Published in: |
The Routledge companion to identity and consumption. - London : Routledge, ISBN 0-415-78306-2. - 2013, p. 283-291
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009700277