Self-gift giving in China and the UK: Collectivist versus individualist orientations
| Year of publication: |
2010
|
|---|---|
| Authors: | Tynan, Caroline ; Teresa Pereira Heath, M. ; Ennew, Christine ; Wang, Fangfang ; Sun, Luping |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 26.2010, 11, p. 1112-1129
|