Self-improvement or hedonic enjoyment? : effect of romantic experiences on consumer product preferences
Junyan Zhang, Yan Yang, Shan Jin, Fengjie Jing
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Junyan ; Yang, Yan ; Jin, Shan ; Jing, Fengjie |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 6, p. 2883-2896
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| Subject: | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Experiment | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2383 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116816