Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China
| Year of publication: |
2010
|
|---|---|
| Authors: | Ying, Bin ; Yao, Rui |
| Published in: |
Journal of Family and Economic Issues. - Springer. - Vol. 31.2010, 3, p. 318-327
|
| Publisher: |
Springer |
| Subject: | Consumer behavior | Life age | Older consumer | Physiological age | Self-perceived age |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008678384