Self-preferencing in e-commerce marketplaces : the role of sponsored advertising and private labels
Fei Long, Wilfred Amaldoss
| Year of publication: |
2024
|
|---|---|
| Authors: | Long, Fei ; Amaldoss, Wilfred |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 5, p. 925-952
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| Subject: | E-commerce marketplace | hybrid platforms | private label | self-preferencing | sponsored advertising | Electronic Commerce | E-commerce | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Werbung | Advertising | Digitale Plattform | Digital platform | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.0262 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015197017