Self-referencing narratives to predict consumers' preferences in the luxury industry : a longitudinal study
Caroline Ardelet; Barbara Slavich; Gwarlann de Kerviler
| Year of publication: |
2015
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|---|---|
| Authors: | Ardelet, Caroline ; Slavich, Barbara ; Kerviler, Gwarlann de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 2037-2044
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| Subject: | Narratives | Self-referencing | Longitudinal study | In-store choice | Luxury industry | Brand heritage | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Längsschnittanalyse | Longitudinal analysis | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011384240