Self-service revisited : how to balance high-tech and high-touch in customer relationships
Harald Salomann; Malte Dous; Lutz Kolbe; Walter Brenner
| Year of publication: |
2007
|
|---|---|
| Authors: | Salomann, Harald ; Dous, Malte ; Kolbe, Lutz ; Brenner, Walter |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 25.2007, 4, p. 310-319
|
| Subject: | Finanzdienstleistung | Financial services | Beziehungsmarketing | Relationship marketing | Selbstbedienung | Self-service | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541514