Self-Validation of Cognitive Responses to Advertisements
| Year of publication: |
2004
|
|---|---|
| Authors: | Briñol, Pablo ; Petty, Richard E. ; Tormala, Zakary L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 30.2004, 4, p. 559-573
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