Sell the brand first : how to sell your brand and create lasting customer loyalty
Dan Stiff
| Year of publication: |
c2006
|
|---|---|
| Authors: | Stiff, Dan |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Verkauf | Selling | Marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XX, 262 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Its all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business to consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business to business setting -- Differences in selling to the trade -- Migrating the trade buyer to brand -- Building the b.r.a.n.d.e.d. culture: B.uy-in -- R.elationship -- A.mbassadors -- N.o-nonsense approach -- D.etermination -- E.quity -- D.ownhill selling 0606 |
| ISBN: | 0-07-147042-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003244526