Selling and monetizing data in B2B markets : four data-driven value propositions
Paavo Ritala, Joona Keränen, Jessica Fishburn, Mika Ruokonen
| Year of publication: |
2024
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|---|---|
| Authors: | Ritala, Paavo ; Keränen, Joona ; Fishburn, Jessica ; Ruokonen, Mika |
| Published in: |
Technovation : an international journal of technical innovation and entrepreneurship. - Amsterdam [u.a.] : Elsevier Science, ZDB-ID 2021147-8. - Vol. 130.2024, Art.-No. 102935, p. 1-14
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| Subject: | Data | Digital servitization | Value proposition | Revenue model | Monetization | Value capture | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Verkauf | Selling | Electronic Commerce | E-commerce | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2023.102935 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014492072