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Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna, (2024)
Engaging the sales force in digital solution selling : how sales control systems resolve agency problems to create and capture superior value
Tienken, Christoph, (2023)
Relationship marketing and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro, (2024)
The bottom line : marketing and firm performance
Fine, Leslie M., (2009)
Altruism and hedonism : a review and discussion of recent findings in the marketing and consumer behavior literature
Fine, Leslie M., (2010)
Services marketing
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