Selling at the Farmgate or Market by Small-Holder Cassava Farmers in South-Eastern Nigeria

A multi-stage randomised sampling procedure was used to collect cross sectional data to test sample differences between means and frequencies of selected socio-economic statistics of 211 cassava sellers. The study showed that 166 farmers were off-farm sellers (Market) and 50 on-farm sellers (farm gate). For empirical analysis, the constructs of transaction costs related variables which were derived from observed behaviour was included in the comparative procedure. The study raises issues which, when attended to, might reduce transaction costs, by enhancing access to information, good roads and communication facilities.