Selling innovative products to anxious consumers
Yufei Huang, Bilal Gokpinar, Christopher S. Tang, and Onesun Steve Yoo
| Year of publication: |
2020
|
|---|---|
| Authors: | Huang, Yufei ; Gokpinar, Bilal ; Tang, Christopher S. ; Yoo, Onesun Steve |
| Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 29-46
|
| Subject: | Innovative product introduction | Adoption anxiety | Promotion | Externality | Innovation | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Verkaufsförderung | Sales promotion | Produktivität | Productivity | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-31733-1_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146855