Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Year of publication: |
2015
|
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Authors: | Aspara, Jaakko ; Hoffmann, Arvid O. I. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 2, p. 201-211
|
Subject: | Consumer financial decision making | Disposition effect | Goal systems theory | Investment decisions | Savings goals | Anlageverhalten | Behavioural finance | Sparen | Savings | Portfolio-Management | Portfolio selection | Konsumentenverhalten | Consumer behaviour | Investitionsentscheidung | Investment decision |
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