Selling Mobility instead of Cars: New Business Strategies of Automakers and the Impact on Private Vehicle Holding
| Year of publication: |
2012
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|---|---|
| Authors: | Firnkorn, Jörg ; Müller, Martin |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 11279540. - Vol. 21.2012, 4, p. 264-281
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