Selling the value : perceptions of value from key stakeholders in university sales centers
Matthew M. Lastner, Lisa L. Scribner and Mark J. Pelletier
| Year of publication: |
2023
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|---|---|
| Authors: | Lastner, Matthew M. ; Scribner, Lisa L. ; Pelletier, Mark J. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 3, p. 382-401
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| Subject: | depth interviews | sales | Sales education | stakeholder value | value creation | Stakeholder | Verkauf | Selling | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Hochschule | Higher education institution | Verkaufspersonal | Salespeople | Absatz | Sales | Befragung | Interview | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2022.2036626 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014319616