Selling to strategic consumers when product value is uncertain: the value of matching supply and demand
| Year of publication: |
2012
|
|---|---|
| Authors: | Swinney, R. |
| Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2012, 4
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer Learning | Demand Uncertainty | Pricing | Quick Response | Strategic Consumer Behavior |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/sd.2012.05628daa.010 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10015011836