Selling to the C-suite : what every executive wants you to know about successfully selling to the top
Nicholas A. C. Read ; Stephen J. Bistritz
| Year of publication: |
2010
|
|---|---|
| Authors: | Read, Nicholas A. C. ; Bistritz, Stephen J. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Verkauf | Entscheidungsprozess |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXX, 205 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-162891-4 ; 0-07-162891-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004945725