Selling to the C-suite : what every executive wants you to know about successfully selling to the top
Nicholas A .C. Read, Stephen J. Bistritz, EDD
| Year of publication: |
[2018] ; Second edition
|
|---|---|
| Authors: | Read, Nicholas A. C. ; Bistritz, Stephen J. |
| Publisher: |
New York : McGraw-Hill |
| Subject: | Verkaufspersonal | Salespeople | Führungskräfte | Managers | Strukturwandel | Structural change | B-to-B-Marketing | Business-to-business marketing | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 260 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-260-11642-7 ; 1-260-11642-5 ; 1-260-11640-9 ; 978-1-260-11640-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759120