Selling today : creating customer value
Gerald L. Manning ; Barry L. Reece
| Year of publication: |
2007 ; 10. ed.
|
|---|---|
| Authors: | Manning, Gerald L. ; Reece, Barry L. |
| Publisher: |
Upper Saddle River, NJ : Prentice-Hall |
| Subject: | Sales-promotion | Marketing | CD-ROM |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIV, 554 S. : Ill., graph. Darst. 1 CD-ROM, 12 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-186683-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004888953