Selling today : creating customer value
Gerald L. Manning ; Barry L. Reece ; Michael Ahearne
| Year of publication: |
2010 ; 11. ed., Pearson internat. ed.
|
|---|---|
| Authors: | Manning, Gerald L. ; Reece, Barry L. ; Ahearne, Michael |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice-Hall |
| Subject: | Sales-promotion | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXI, 505 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-815247-5 ; 0-13-815247-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928541