Selling today : partnering to create value

Michael Ahearne (University of Houston), Gerald Manning (Des Moines Area Community College)

Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.

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Year of publication:	[2023] ; Fifteenth edition, global edition
Authors:	Ahearne, Michael ; Manning, Gerald
Publisher:	Harlow, England : Pearson
Subject:	Marketingmanagement \| Marketing management \| Verkauf \| Selling \| Verkaufspersonal \| Salespeople \| Beziehungsmarketing \| Relationship marketing \| Kundenwert \| Customer value \| Betriebliche Wertschöpfung \| Value creation
Description of contents:	Table of Contents [gbv.de]

Extent:	543 Seiten Illustrationen, Diagramme 28 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturangaben, Glossary, Index "Authorized adaption from the United States edition, entitled Selling Today: Ppartnering to Create Value, 15th Edition, ISBN 978-0-13-796290-7, by Michael Ahearne and Gerald Manning, published by Pearson Education © 2023.". - Rückseite des Titelblattes
ISBN:	978-1-292-45863-2 ; 1-292-45863-1 ; 978-1-292-72690-8
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015573500