Selling today : partnering to create value
Gerald L. Manning; Michael Ahearne; Barry L. Reece
| Year of publication: |
c 2012 ; 12th ed., international ed.
|
|---|---|
| Authors: | Manning, Gerald ; Ahearne, Michael ; Reece, Barry L. |
| Publisher: |
Boston : Pearson |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Verkaufstechnik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 544 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Erscheint: 01. Maerz 2011 |
| ISBN: | 0-13-257019-X ; 978-0-13-257019-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008485