Selling versus leasing of durable goods : the impact on marketing channels
Ngan N. Chau and Steven A. Schulz
| Year of publication: |
2014
|
|---|---|
| Authors: | Chau, Ngan N. ; Schulz, Steven A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 1, p. 4-17
|
| Subject: | channel distribution | commitment | double marginalization | durable goods | Vertriebsweg | Distribution channel | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory | Leasing | Konsumgüter | Consumer goods | Monopol | Monopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010347441