Selling versus leasing of durable goods : the impact on marketing channels
Year of publication: |
2014
|
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Authors: | Chau, Ngan N. ; Schulz, Steven A. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 21.2014, 1, p. 4-17
|
Subject: | channel distribution | commitment | double marginalization | durable goods | Dauerhafte Konsumgüter | Durable goods | Vertriebsweg | Distribution channel | Theorie | Theory | Leasing | Konsumgüter | Consumer goods |
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