Selling with money-back guarantees: the impact on prices, quantities, and retail profitability
Yalçın Akçay, Tamer Boyacı, Dan Zhang
| Year of publication: |
2013
|
|---|---|
| Authors: | Akçay, Yalçın ; Boyacı, Tamer ; Zhang, Dan |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 22.2013, 4, p. 777-791
|
| Subject: | retail | money-back guarantees | consumer returns | open-box sales | pricing | ordering | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Garantie | Warranty | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Einzelhandelspreis | Retail price | Verkauf | Selling | Nachfrage | Demand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009791004