Semantic cues in reference price advertisements: The moderating role of cue concreteness
| Year of publication: |
2006
|
|---|---|
| Authors: | Krishnan, Balaji C. ; Biswas, Abhijit ; Netemeyer, Richard G. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 2, p. 95-104
|