Semantic social media analytics of CSR image : the benefit to know stakeholders' perspective
Markus Stiglbauer; Anna-Lena Kühn; Christian Häußinger
| Year of publication: |
2014
|
|---|---|
| Authors: | Stiglbauer, Markus ; Kühn, Anna-Lena ; Häußinger, Christian |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 12.2014, 2, p. 34-42
|
| Subject: | data mining | social media | corporate social responsibility | firm value | firm reputation | stakeholder management | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Stakeholder | Firmenimage | Corporate reputation | Data Mining | Data mining | Unternehmenswert | Firm value | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390271