Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
| Year of publication: |
1984
|
|---|---|
| Institutions: | Esomar (contributor) ; Seminar on Media Research (contributor) |
| Publisher: |
Amsterdam : ESOMAR |
| Subject: | Absatzpolitik | Werbungsmittel | Mediensektor | Media industries | Werbeträger | Advertising media | Kommunikationsmedien | Communication media | EU-Staaten | EU countries | EU-Wirtschaftspolitik | EU economic policy |
| Extent: | 156 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 92-831-1095-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001414464