Semiotics : what it is and what it can do for market research
Virginia Valentine
| Year of publication: |
2007
|
|---|---|
| Authors: | Valentine, Virginia |
| Published in: |
Market research handbook. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51768-0. - 2007, p. 447-467
|
| Subject: | Semiotik | Semiotics | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003548785