Semiparametric Analysis to Estimate the Deal Effect Curve
| Year of publication: |
2001
|
|---|---|
| Authors: | Heerde, Harald J.Van ; Leeflang, Peter S.H. ; Wittink, Dick R. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 38.2001, 2, p. 197-215
|