Sensing brands, branding scents : on perfume creation in the fragrance industry
Bodo Kubartz
| Year of publication: |
2011
|
|---|---|
| Authors: | Kubartz, Bodo |
| Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 125-149
|
| Subject: | Parfüm | Perfume | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296595