Sensory attributes of malt drinks and consumer purchase decisions
John Chidume Anetoh, Justitia Odinakachukwu Nnabuko, Victor Onyebuchi Okolo, and Vivian Chioma Anetoh
| Year of publication: |
2020
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|---|---|
| Authors: | Anetoh, John Chidume ; Nnabuko, Justitia Odinakachukwu ; Okolo, Victor O. ; Anetoh, Vivian Chioma |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 5, p. 317-343
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| Subject: | consumer purchase decision | consumer purchase intention | malt drinks | Nigeria | Sensory attributes | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1767748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012244852