Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
| Year of publication: |
March 2019
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|---|---|
| Authors: | Yoganathan, Vignesh ; Osburg, Victoria-Sophie ; Akhtar, Pervaiz |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 386-396
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| Subject: | Multisensory marketing | Ethical consumption | Ethical brands | Sensory branding | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Marketing | Ethik | Ethics | Markenimage | Brand image | Wahrnehmung | Perception | Unternehmensethik | Business ethics | Markenartikel | Brand | Nachhaltiger Konsum | Sustainable consumption | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.06.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981085