Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Anurag Tiruwa, Rajan Yadav and P.K. Suri
| Year of publication: |
2020
|
|---|---|
| Authors: | Tiruwa, Anurag ; Yadav, Rajan ; Suri, P. K. |
| Published in: |
Transforming organizations through flexible systems management. - Singapore : Springer, ISBN 978-981-13-9639-7. - 2020, p. 205-219
|
| Subject: | Facebook brand page | Online customer engagement | Sentiment analysis | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Emotion | Markenartikel | Brand | Kundenintegration | Customer integration | Markenimage | Brand image | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-13-9640-3_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012127718