Sentiment analysis of social commerce : a harbinger of online reputation management
Year of publication: |
2018
|
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Authors: | Olaleye, Sunday Adewale ; Sanusi, Ismaila Temitayo ; Salo, Jari |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 14.2018, 2, p. 85-102
|
Subject: | social commerce | Facebook | social media | sentiment | mobile commerce | review | appraisal | online reputation management | Social Web | Social web | Online-Marketing | Internet marketing | Firmenimage | Corporate reputation | Mobile Business | Mobile business | Online-Handel | Online retailing | Reputation | Web 2.0-Technologien | Web 2.0 technologies | Emotion | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Öffentlichkeitsarbeit | Public relations |
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